People looking for a job need to develop an elevator pitch. An elevator pitch explains who you are, what you do, and what you’re looking for in just 20-30 seconds. It gets the name from those few seconds — about the time it takes to ride in an elevator and get off at a stop.

The point of an elevator pitch? To get the recipient to either hire you or connect you with someone who can hire you. Always remember that goal in crafting your pitch.

You need to develop a pitch carefully to be concise, yet winning. Here’s how.

1. Effectively explain what you do without taking up too much time

Roughly one sentence of the pitch should explain what you do. “I’m an award-winning salesperson looking to leverage my strengths in growing revenue” is one example. “I’m an experienced computer programmer looking to develop cybersecurity solutions” is another.

As you can see, you don’t have to provide a lot of detail (company names, past dates of employment). This is not a resume! It’s a targeted statement of your experience, past strength and how that plays into what you’re looking for.

2. Use important milestones to ”wow” the other person

Focus on important milestones to impress the other person. Most people remember only a fraction of what they hear. Milestones have staying power.

For example, you might say something like “my expertise in growing sales led to my being promoted to associate sales director six months after I was hired. After a four-year stint in that position, I’m ready to move to the next level.”

Milestones don’t always have to be promotions or even time-based, but they should have a metric to make them memorable. “At my last position, I was part of a team responsible for a 15 percent rise in quality control” and “My suggestion helped cut costs 12 percent, making our department more profitable” are all examples.

3. Highlight key points

Be sure to highlight only the key points that would make someone want to hire you. That’s why metrics that show success, such as promotions or raising some measurable element, are important. You’re telling a potential employer “this is what I’ve done in the past” and implicitly, this is what I can do for you.

Remember, this isn’t a full interview! What you want to do is establish enough “wow” to get an interview.

Always carry business cards. It’s an accepted part of business practice. You give the recipient your card after the pitch, and they give you theirs in return.

Then, email them to ask for an interview a few days after your pitch.

Graham Staffing Services Can Help!

If you’re looking for a job, we can help. At Graham Staffing Services, we offer both temporary and permanent placements. Contact us and check out job postings today. And if you’re looking for work, apply with us today.