A job description is a golden opportunity to recruit great candidates to your company. Yes, crafting them can be time-consuming, and you may find yourself wishing that you had one already written.

Fear not. Writing a job description can clarify for managers what they want to see in the position. It’s an opportunity to think through what kind of candidates you want to respond. How do you attract them?

Be as clear and concise as possible

Writing a job description is part art and part science. You need to be as clear and concise as possible, without sacrificing any important details of the position. Why? Because job seekers need to know what’s involved and if they meet the requirements. However, you don’t want to write so much detail they can’t get through the full list.

Write with the job seeker in mind. What do they need to know?

To make sure you hit the right balance, here’s a list of what to include:

  • The job title
  • The job description, in one sentence (e.g., “the Social Media Manager is responsible for overseeing content and analytics for all our social media channels, furthering and strengthening our messaging in a fast-paced environment”)
  • Major responsibilities (e.g., will the person develop, manage, lead, train? Use VERBS)
  • Primary job objectives (e.g., develop social media content that drives sales and awareness)
  • Specific responsibilities (this provides more detail for each major responsibility above)
  • Job requirements (e.g., social media content creation, two years’ experience, familiarity with WordPress)
  • Education and experience
  • Any other requirements (e.g., knowledge of specific software or systems, certifications, etc.)

Include the salary

Including the salary increases the response to the job. You need the largest number of resumes from qualified people to make the right choice.

In addition, including salary eliminates misunderstanding about the job’s level. It sets a standard for transparency. Typically you have a budgeted range for a position, so post the low end of your budgeted range.

Show off your business!

A job description should show off your business to the best advantage. Do you have great benefits, for example? Tell the world! Employees are highly interested in benefits, including health insurance and 401(k)s. It’s probably the second most important thing on their list after salary. The way to recruit top employees is to have great salary and benefits.

Do you have a great corporate culture? Show that off too! If your company demonstrates community involvement with employee-led charity drives, for example, or league-leading softball games, let potential employees know. It’s a terrific way to recruit people who care about community involvement.

A Staffing Agency Can Help

Staffing agencies can help you with all aspects of hiring, from writing job descriptions to interviewing. Put Graham Staffing Services to work for you by contacting us today.